What is your outreach strategy (high customization, mass cust., mass email)

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by a searcher from Columbia University - Columbia Business School
in New York, NY, USA

2yrs ago

What is your outreach strategy (high customization, mass cust., mass email)

I have been meeting people at different end of the spectrum. I know some searchers send 300 highly customized emails per month, some sends ~redactedrelatively customized emails per month and some just doesnt customize at all and send same sequence to masses.

What is your strategy and how is it working?

Right now I am trying mass customization, I dont think I will ever try first one - highly customized low volume but I am considering trying mass emailing a bit but I also dont want to waste high quality leads.

Please let me know what you think

1 Like

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reply by a searcher 1yr ago
from IESE Business School in São Paulo, Brasilien

Hi Resit, we decided for owner's name and company's name as the customization of our e-mails. 3 additional e-mail FUPs in 2-3 weeks scored and average of 22% response rates, increasing ~5% each after first e-mail sent.