As artificial intelligence and easy-to-use development tools become more common, creating advanced software has become much easier. This has led to more options for businesses, lower prices, and a decline in the value of individual software products.

With software itself becoming less of a unique advantage, how should tech-enabled service companies adapt? Do you think AI can help these companies stay competitive by improving operations and customer experience, or is there a risk they could be replaced by fully automated solutions as software becomes more of a commodity? Do you think SMEs might start creating their own, perhaps simple, in-house software solutions using AI?

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