What Is Your Experience With Cold Emails Vs. Cold Letters?

people:

searchers

investors

intermediaries

lenders

lawyers

accountants

consultants

insurance

tasks:

getting started

see job postings

share your PPM

see my deals

read interviews

browse posts:

operating

deal sourcing

interview

deal making

single sponsor

getting funded

tip for the week

accounting and legal

africa

industry news

latin america

north america

australia

corona

getting started

acquisitions

bestof

networking

women in search

self funded

europe

asia

case studies

traditional

09/03/2020 Redacted Redacted

searcher Massachusetts Institute of Technology - MIT Sloan School of Management Universidad Politécnica de Madrid

WHAT IS YOUR EXPERIENCE WITH COLD EMAILS VS. COLD LETTERS?

Hi, we are now starting with our propietary search and we were wondering with which method have you gotten a better response rate for the first contact

2 likes 164 views 5 comments

lender Boston University - 09/03/2020

I don’t really see to many letters anymore. I do read cold emails and will respond if interested.

like reply | 1 like

searcher Tufts University - 09/03/2020

Email is the way to go. It is orders of magnitude faster, and over a couple years of sourcing, my colleagues and I never saw letters, even hand-written, open the door with founders who were unresponsive over email. I'm sure there are examples to the contrary, but not enough to warrant the extra time in my view.

like reply | 1 like

searcher University of California, Santa Barbara - 09/03/2020

I agree with the above two comments. We have only used emails given the time/monetary implications of sending hand-written letters. The reward is simply not there.

like reply | 1 like

searcher IESE Business School University of Manchester Ecole des Hautes Etudes Industrielles de Lille - 09/03/2020

In France, starting with a letter will be better perceived. Following up with an email will then be post efficient. It depends on your geography and your audience I would say.

like reply | 2 likes

professional Indiana University-Purdue University at Indianapolis Southeastern University - 09/04/2020

Email is scalable. If you want to cover a lot of ground quickly, that's the way to go. You can also use Linkedin InMail to target business owners and do automated cold outreach (best if you stay within a certain vertical per campaign). Send me a direct message if you're interested in learning more about that one.

like reply | 1 like

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