What Is Commercial (GTM) Due Diligence?

How Experienced Buyers Evaluate Risk Before LOI This webinar replaces our previously scheduled session and reflects a clearer, more focused topic based on attendee interest and feedback. Most buyers understand financial diligence. Far fewer understand commercial (go-to-market) risk, and that’s where many deals quietly break. This free educational webinar is designed for Searchers, independent sponsors, and first-time buyers who want a practical framework for evaluating commercial risk before submitting an LOI. In this session, we’ll cover: - What commercial (GTM) due diligence actually is, and what it isn’t - Why financial diligence alone doesn’t explain future performance - How experienced buyers think about revenue quality, owner dependency, and repeatability - What can realistically be assessed pre-LOI with limited access - Common commercial red flags that surface too late This session is not a workshop and not a checklist walkthrough. It’s an orientation to how to think about commercial risk early, before time, money, and momentum are committed. For buyers actively evaluating deals, we’ll share next steps for applying this thinking in a separate, paid working session. Any questions, feel free to reach out: redacted