What does the future relationship between e-commerce and retail look like?

by a searcher from Bard College

3 years ago

For small businesses, is it purely an eCommerce play or is there still merit in getting product placement on retail shelves? How does the consumer experience change? Should it be an omnichannel approach?

1 like
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4 comments

professional from University of California, Berkeley

The retail business has to evolve to have a stronger e-commerce presence. If they don't they will languish and eventually disappear. I think they can compete with the Walmarts and Amazons of the world because consumers will feel comfortable buying locally and being in the proximity of the retailer. There is space for every business that is willing to transform and create a "Disney experience" for every customer online and in person.

3 years ago | like reply | 1 like

searcher from National University of Ireland, Galway

For a physical consumer product a pure e-comm approach will be a limiting factor eventually. Also, if you are on B&M Retail shelves you have to be selling on the web as well. Virtually everyone who buys at retail researches on-line. So you need to have content, search ranking and reviews there, even if a low proportion of your overall volume. Amazon is also probably inevitable but needs very careful timing and ruthless 3P seller management.

3 years ago | like reply | 1 like

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