^redacted IBISWorld has a whole sector of specialized industry reports for Online Retail (47 reports total). I recommend searching through the reports with the key words "e-commerce" or "online" to identify more relevant titles. Feel free to message me!
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by a searcher
5yrs ago
from Temple University
in Philadelphia, PA, USA
I think there is a ton of value in these companies, though having a skillset in SEO and PPC is certainly desirable. Inventory terms are extremely important here as you will responsible for sell through. Also previously mentioned, that majority of metrics used in M&A are still applicable here.