What are others doing for list building?

by a searcher from Rice University - Jesse H. Jones Graduate School of Business

3 years ago

What are others doing for list building? Reference USA and Hoovers are a good starting point but completing the lists, including getting emails, CEO phone numbers, etc. could be a lot of manual work. Wondering what others are doing and what 3rd-party sources / offshore help others have successfully used. Would love to hear some details....
FYI... I have looked at InfoUSA... emails aren't available for large portion of the leads and it's expensive.

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searcher from Columbia University - Columbia Business School

Since we're focused on SaaS businesses, we find a lot of information online. We've developed data mining automation that finds businesses by industry and puts them through a funnel based on characteristics we can measure quickly (employee count, location, is their website up?). It builds a company list from there. Next step is CEO mining. It finds the names and then validate emails using APIs.

It's quite a few steps to get it in a structured format. You also lose a ton of companies in the process, just due to lack of data / lack of presence.

We add new sources as we find them. We also recognize that some of the best buys will have a smaller presence based on their customer profiles and alternative marketing channels.

3 years ago | like reply | 1 like

searcher from University of Pittsburgh

I have used Mergent Intellect by FTSE Russell for a lot of projects. It has a good range of criteria to apply including industry, size (revenue and employee), marketing pre-screen ranking etc. in building lists. Weakness is a near total lack of email addresses.

3 years ago | like reply | 1 like

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