When you increase sales by $1, the company doesn't keep a dollar.

After all expenses, the company keeps 20 cents, 30 cents, or whatever your net income margins are.

When you remove $1 from expenses, you can add a $1 straight to your bottom line.

Why is this awesome:

  1. More money
  2. Change your net income percentage so you keep more of your revenue

In this case, $500,000 was added straight to the company's net income.

When you grow a business, looking at sales is too narrow, you need to see the whole picture.

  • Expenses
  • Net income
  • Fixed vs variable expenses

A CFO can help you with this.

DM if you want help.