VALUATION METRICS - FEMALE BLOG SITE, E-COMMERCE POTENTIAL 250K SUBS

Hi all, working with a client on a potential sale. Looking for subscriber valuation metrics for a highly trafficked blog site, 250k active subs, 900k historic subs, young female-focused site. are there any rule of thumb measures for valuations? Would do well as an e-commerce funnel. Subs are US,UK,AU, CA and SG. Cheers Anthony



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