Using Linkedin Sales Navigator as a M&A Pipeline Tool

Hi all,

I’ve created a video ( https://www.loom.com/share/3e3b60d9074a423eb8af1bbc192007c9?sid=a12322ad-4f2b-4201-b474-707e3a0dfddc ) that explains how to use LinkedIn Sales Navigator to search for highly targeted leads, add them to a list, and create a specialized feed that delivers a constant flow of their posts and updates directly to your Sales Navigator. This approach allows you to engage with their content and build rapport before reaching out—leading to a significantly higher response rate.

Using this strategy for general prospecting is valuable because it helps warm up your leads before sending outreach, ultimately increasing your chances of getting a response from a prospect who may own a business you’re interested in acquiring. Additionally, it fosters relationships with potential prospects by providing value through meaningful engagement with their posts—setting you apart from the typical outreach methods such as cold emails, calls, or mailers that most searchers rely on.

This is also an effective method for general prospecting in your business. After doing this/having sales reps do this for some months you will have a pipeline of warmed up prospects.

I have nothing to gain from this post as well - I run a commercial cleaning co. in Denver and San Diego that is growing through M&A and wanted to share this tip as it has been incredibly useful for us.

I hope you find this helpful! Feel free to reach out with any questions at redacted