Update to Microsoft filtering causing BIG drop off in email deliverability

by a professional

2 weeks ago

Hi all,

We have noticed a big drop off in cold email deliverability and response rates over the past 1-2 months.  After digging in, it appears to be tied exclusively to recipients with Microsoft accounts.  Based on what we are hearing, Microsoft has updated there filtering algorithm which is directing a lot more email to spam.

Is anyone else running into this, and if so, have you discovered any workarounds?

0 likes
62 views
9 comments

professional from Ohio State University

You need to have proper DNS configuration, warmup, and sending limits per domain. Gmail and Microsoft are still the top choices, just need to stay within their (unwritten) boundaries to avoid getting marked as spam. We handle all of this for our users on https://widereach.ai - feel free to book a demo to see if it's a good fit for your outreach goals.

2 days ago | like reply | 0 likes

searcher

Following

1 week ago | like reply | 0 likes

More on Searchfunder

Just Closed on My First Deal! Reflections and Takeaways for other Searchers

45,152 transactions are available on Searchfunder (now searchable by keyword)

Now everyone has unlimited IBISWorld access

Family office looking for traditional searchers

2 Best Ways To Find Motivated Sellers, Off-Market Deals

Examples of self-funded searcher websites

Downsides of "buying a job" below 750k+ EBITDA?

6-7x for a Self-funded Search Deal?

Searchfunder is an online community and toolkit for searchfunds. Over 80% of those involved in searchfunds maintain a Searchfunder.com account to help them network, problem solve challenges, and keep up with the industry.

We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.