Unpopular take: most small business acquisitions are underpriced, not overpriced.

I know. Sit with that for a second. When you buy a business with 1,000 Google reviews, established SEO, and 8 years of brand equity — you are buying a time machine. Someone else paid $200K+ and spent nearly a decade building what you're acquiring in a single transaction. The multiple isn't the cost. The alternative is the cost. Run this math before you low-ball your next deal. You might be negotiating against yourself.