TIPS FOR BUILDING A STRONG GO-TO MARKET STRATEGY IN 2021
While I'm an active search fund investor across all sectors, my day job has always been about founding, leading, and running go-to-market for SaaS & GovTech companies.
I was recently interviewed by Serent Capital (lower-middle market PE with $3B+ management) on tips for building a strong go-to-market strategy in 2021.
I thought folks might enjoy the read as a lot of the tips are relevant regardless of industry & type of business.
As always, let me know if I can help (DM or [redacted] )