While I'm an active search fund investor across all sectors, my day job has always been about founding, leading, and running go-to-market for SaaS & GovTech companies.
I was recently interviewed by Serent Capital (lower-middle market PE with $3B+ management) on tips for building a strong go-to-market strategy in 2021.
I thought folks might enjoy the read as a lot of the tips are relevant regardless of industry & type of business.
https://www.serentcapital.com/news/govtech-building-a-strong-go-to-market-strategy-for-2021/
As always, let me know if I can help (DM or --@----.com )
Tips for Building a Strong Go-To Market Strategy in 2021
by an investor from University of Pennsylvania - The Wharton School
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We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
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