The Real Reason Why Most Companies Miss Their Annual Goals

Few things are as energizing as the annual goal-setting process, where the management team decides on the company’s major priorities for the coming year, usually generating a sense of enthusiasm, optimism, and confidence. Conversely, few things are as deflating as the annual *review*, where the same management team often retrospectively discusses how and why they missed most of the goals that they had set for the company just twelve months earlier. Why is this? Why are so many motivated, well-intentioned and otherwise capable management teams able to set logical and compelling goals each year, yet so few are able to regularly achieve them? Strategy seems to be the easy part: Almost any mediocre CEO can set logical and compelling goals for a company, but it’s the truly skilled CEO who adjusts her tools, systems and processes to regularly and successfully execute on those same goals. This week, we explore some of the major lessons that I learned as a CEO related to actually executing on the major priorities set at the beginning of each year. Link: https://mineolasearchpartners.com/2021/05/06/why-so-many-companies-rarely-achieve-their-annual-goals/