The Pursuit of Unhinged Demand - The Intentional Owner #18
Kaustubh Deo and Sam Rosati return for a wide-ranging episode that blends personal updates with deeper reflections on business building and investment philosophy. They begin by recapping Sam’s family trip to Hawaii and updating their ongoing fitness tracker challenge, before diving into a detailed reflection on their recent interview with Chase Murdock.
The conversation explores Chase’s unique approach to building a HoldCo in Salt Lake City, emphasizing leadership, locality, and a low-leverage, high-growth strategy. From there, the hosts discuss the appeal and drawbacks of various HoldCo models, the nuances of risk management, and their evolving approaches to cash management, M\&A, and side hustles. They close by reflecting on the power of writing and teaching as a tool for community building and legacy.
They discuss:
• Chase Murdock’s approach to building a local, low-leverage HoldCo and why it works
• The pros and cons of operating with a partner and staying in a narrow geographic market
• How both hosts are thinking about personal cash allocation, passive investing, and risk barbell strategies
• The case for buying small add-ons in industries you already know
• Building a long-term content and syndicate platform through consistent writing and investing
An insightful episode for entrepreneurs balancing operations, investing, and long-term life design.
Topics:
00:00 - Intro
01:09 - Hawaii Vacation Recap
03:43 - Activity Tracker and Fitness Routine
06:03 - Recapping the Chase Murdock Interview
21:08 - Personal Investment Strategies
29:08 - Balancing Multiple Investments
36:01 - Shared Services and Side Hustles
37:55 - Industry-Specific M\&A Strategies
48:19 - Syndicate Deals and Investment Strategies
01:01:28 - Activity Competition and Future Plans
01:05:20 - Conclusion and Preview of Next Episode