The Psychology of Bad Deals (And Why Your Gut Knows First)

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November 19, 2025

by a professional from Bishop's University in Moncton, NB, Canada

In this video, we’re talking about what your gut is really trying to tell you during a business deal and how your brain can sometimes talk you into ignoring it. You’ll learn: Why your gut acts as a “second brain” in high-stakes decisions The six gut-check questions to ask when you feel uneasy about a deal How common mental biases (like confirmation bias and optimism bias) trick buyers into bad decision Why ignoring that uneasy feeling can cost you more than money Whether you’re buying your first business or your fifth, this episode will help you make smarter decisions—and avoid deals you’ll regret later. Watch the full video here: https://youtu.be/cH4fUS6YiIg Cheers, David #BusinessBuying #Entrepreneurship #TrustYourGut #BusinessDeals #BusinessBuyerAdvantage #DavidCBarnett
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