The Charlotte ETA Group x Matthew Mitten of Foundation Media

The Charlotte ETA Group welcomes Matthew Mitten, Partner at Foundation Media, for: “You’ve Closed. Now, How Do You Grow? A Post-Acquisition Marketing Playbook.” A lot of CIMs say the same thing. “The company does not do any marketing. Significant upside.” But how do you actually evaluate that? And more importantly, how do you capture it after you close? Matthew Mitten is a Partner at Foundation Media, a digital ads agency and founding sponsor of the Charlotte ETA Group. Prior to Foundation, he was a VP of Investor Relations at Bank of America, bringing a unique perspective that blends capital markets, operations, and growth strategy. In this session, Matthew will walk through how to think about marketing in the context of an acquisition. From evaluating a target’s marketing infrastructure during diligence to knowing what to prioritize on day one versus what can wait, this will be a practical look at turning “marketing upside” into real results. He will also share a clear framework for what you can handle yourself, how AI tools are changing the landscape, and when it makes sense to bring in a marketing partner while keeping incentives aligned. As part of the discussion, Matthew will demonstrate how AI is transforming marketing, including a live rebuild of a real business website in minutes. You will leave with practical tools and a clearer understanding of how to approach growth post-acquisition. 📆 The Charlotte ETA Meetup is held on the first Wednesday of every month. This is suited for those new to Entrepreneurship Through Acquisition or seasoned investors. We discuss people's past experiences in acquisitions, startups, and the corporate world across various industries. 💪 Collectively, the search community is a powerful one. Both the process of looking for a business and operating one post-acquisition can be an incredibly challenging road. 🤝 Networking, then a discussion with Matthew, followed by more networking. Small Business. Acquisitions. And Entrepreneurship.