We've spoken with 700+ searchers looking to buy a business over the past year or so. One attribute defines the strongest of them: Momentum. • They have a track record of meaningful professional accomplishments already • They've clearly done their homework, reading the books, listening to the podcasts, going to the conferences • They've often gone to LOI a few times, with deals that fell through, but they learned a lot from the process • They've been successful at saving up personal capital to fund an equity injection • They've been finding an "edge," one way or another, where they have a unique advantage in the search • Despite being very smart, hard-working, and successful, they DON'T act like they have it all figured out. They ask smart questions and incorporate feedback. • The question we ask ourselves when we meet a searcher is: "Would we be terrified to bet *against* this person?" (If yes, we should probably invest) Curious if others see a different #1 trait in the searchers who ultimately succeed?