The # 1 mistake entrepreneurs make:
June 02, 2025
by a professional from The University of Texas at Austin - Red McCombs School of Business in Austin, TX, USA
Forgetting to pay themselves first.
Too many business owners set prices to cover costs and forget their most important cost: themselves.
Let's fix it:
1. Start with your salary. How much do you need to live sustainably?
2. Add your business costs (team, materials, overhead).
3. Include a profit margin, growth requires reinvestment.
If your pricing doesn’t pay YOU, it’s not sustainable.