SUGGESTIONS FOR MARKET RESEARCH ON NICHE SEGMENT OF THE INDUSTRY?
Currently reviewing an opportunity in a niche segment of the financial services industry. What are the best tools/tactics to get a better understanding of the offering from the perspective of the overall supply chain, interdependencies with suppliers/vendors....and of course competition? Essentially trying to understand what the "whole pie" looks like. Since it's niche, the IBIS world offering is N/A.