Strategic Follow On Acquisition - Current Operator

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by an investor from Massachusetts Institute of Technology - MIT Sloan School of Management
in Boston, MA, USA

2h ago

RAISING CAPITAL

Strategic Follow On Acquisition - Current Operator

Business Services · Boston, MA, USA

revenue: $15,000,000

ebitda: $2,000,000

Exclusivity:

Non-Exclusive Deal

SBA Eligiblity:

Eligible

Revenue:

$15,000,000

EBITDA:

$2,000,000

Currently under LOI with an advertising and marketing agency to add into our current operations. The target is a strategic acquisition layer that provides services we're currently spending a lot on annually, as well as referring our current customers to other businesses losing those revenues. The target company is located within Orlando, FL and Boston, MA area. Single founder who is retiring to spend more time with kids that just graduated college. The company is growing, and currently has an operations team in place that has been running the company for the past two years while the owner was absentee. We currently have $3.5M in committed capital, raising another $3MM to close the acquisition within 2026.

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reply by an investor 33m ago
from IE Business School in San Francisco, CA, USA

The vertical-integration thesis can be real, but current external spend plus referred-away revenue is not yet a synergy case. I would build a transaction-level bridge: which spend becomes gross profit, which referrals actually converted, who owns each client relationship, cross-sell attach rate, delivery utilization, channel conflict and retention of the agency team.

Before close, replay 20 recent opportunities across the current business and target. Which would actually have routed internally, at what margin, and with whose approval?

Which synergy has the strongest evidence today: replacing external spend, capturing referrals or cross-selling the acquired capability?