Hi all - I am evaluating a company in the B2B services space. While my default is to reduce liabilities via an asset purchase, I am wondering if anyone has pursued a stock sale based on customer contracts, and how they thought through this trade off.

My understanding on the asset sale is that every customer would have to take the time to assign the contract to the new entity. This brings in a high attrition rate, particularly for businesses that aren't specialized. With a stock sale, these contracts are included in the sale.

Looking forward to hearing thoughts from the community on this trade-off.