Stable Growth Marketing SaaS In The Salesforce Ecosystem (And Beyond)

This company has developed marketing solutions leveraging the success of the Salesforce Marketing Cloud ecosystem. Founded in 2019, the company is well-regarded within the ecosystem for delivering high-quality software solutions. It has built an excellent reputation, serving over 100 mid-market and enterprise customers, including Fortune 500 companies. With a yearly retention rate of 90%, an NRR of approximately 100%, nearly all 5-star reviews, and an NPS score of 49, it's clear that customers highly value the products. The business currently generates over $4M in ARR and is expected to produce approximately $1.5M in free cash flow this year. Over the past three years, it has consistently added around $1M in new ARR annually. Revenue is primarily distributed between the US and the EU. Key Opportunities for a Buyer: - Cross-sell potential: Leverage existing customer relationships: 105 paying organizations and 225 free organizations (with over >1000 users) currently using the platform, providing a strong base for expansion. - Market penetration: Current products have only scratched the surface of their potential market and can be further monetized within the buyer’s existing customer base. - Ecosystem expansion: The product suite has applications beyond Salesforce Marketing Cloud. - Additional free cash flow: Depending on the buyer, operational synergies could lead to an estimated $1.5M in additional free cash flow through overhead reductions. - Ecosystem relationships: The company has deep expertise in the Salesforce ecosystem and has built a strong presence within the Marketing Cloud community. The company has an office in Belgium, Europe and one in Austin, Texas.