Sourcing Method Research - best way to categorize sourcing strategies?
January 24, 2026
by a searcher from Brigham Young University in Palo Alto, CA, USA
Hi everyone, I'm conducting a study of sourcing methods across 357 searchers who successfully closed on a deal. This started as a project for my own learning, but I think some of you might benefit from it, so I'm drafting a brief report of best sourcing practices + any interesting tools and methods that worked for these searchers.
From this small sample, it feels right to bucket sourcing approaches as follows:
1) Publicly intermediated (e.g., online marketplace listings; 32% of deals)
2) Privately intermediated (e.g., broker-led; 23% of deals)
3) Network-led origination (e.g., off-market referrals; 25% of deals)
4) Proprietary outreach (direct, off-market origination; 12% of deals)
5) Creative proprietary sourcing methods (essentially an "other" bucket; 8% of deals)
From your perspective, are there categories you would add/different ways you would combine these?
in Jaipur, Rajasthan, India
in Charlotte, NC, USA