Sourcing by mail

by a searcher from Boston University - Questrom School of Business

1 week ago

I'm adding direct mail as a sourcing tool as I search for a company in the home services space. Has anyone had success getting someone to respond to a direct mail approach? I was going to do a hand written note on card stock, with a QR code printed on there to direct them to a website to tell more about myself, what I'm looking for, and about exiting your business (still building this). Does anyone have feedback what kind of messaging and/or format that has been helpful in direct mail sourcing?

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14 comments

searcher from The University of Michigan - Stephen M. Ross School of Business

I bought a direct mail business through my search last year. Happy to help anyone with direct mail, I had a searcher last week get a 5% response rate through personalized letters. Please shoot me an email at --@----.com if anyone wants help. We can also source the data for by NAICS, revenue, employee count, etc. Also another golden nugget: mail the letters to the owners' personal residence to achieve a higher response rate, we can source that data as well.

3 days ago | like reply | 0 likes

intermediary

When we send out good, old school paper letter (I sign with a real pen), we get the most feedback after doing the follow up by phone. And it still works pretty good.

6 days ago | like reply | 0 likes

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