reply
by an intermediary
1yr ago
from City University of New York, Bernard M. Baruch College
in San Francisco Bay Area, CA, USA
Hi Marta, This is Marty from Going, Going, Gone. Hope all is well. As you might remember In 2024, I sold over $25m in beauty, If you sell to big box retailers, it will take a large amount of capital. If you are more boutique in your sales and go direct to consumer via e-commerce captital investment would be workable. My only advice is when you are dealing with hair care, skin care, and cosmetics consumers are very much brand driven. They are concerned what goes on their body. This means the travel to success takes longer and press/reviews are extremely important