This is the best podcast episode I've listened to in the last five years. It's simple, straightforward, and brilliant. I'm willing to bet Jeremy Giffon knows something about about the SMB / Search space, and this may be an important listen for searchers and search investors.

If I'm wrong, and I often wrong, and you post an episode in the comments that's better than this, I'll buy you a coffee (Venmo or in Denver) if you'll discuss it with me.