Simplicity is the Ultimate Sophistication.

You want to impress Main Street small business sellers as a business buyer.

So, you use all those fancy terms and elaborate jargon.

But here's the thing: complexity breeds confusion.

And a confused mind always says no.

Simplicity breeds clarity.

So, keep it simple.

Speak their language.

Use metaphors.

Paint pictures with your words.

Help them visualize what you're saying.

Remember, you're not trying to sound smart.

So, keep it simple and watch your deal close.

You're trying to make it easy for them to understand.