Should a smallbiz offer payment plans to customers?
March 02, 2022
by a professional from Bishop's University in Moncton, NB, Canada
Jeremy, a lawyer, wants to know if it makes sense to offer payment plans to customers.
As far as I’m concerned, payment terms are a part of the price.
Price is one of the 4Ps of marketing.
So, the real question is…
What am I selling and who does it appeal to and what is that person’s financial position?
Watch this week’s video here: https://youtu.be/CseXZMOUOiA