SHARING: 1ST & 1ST COVID-19 SOCIAL LISTENING INSIGHTS

https://docs.google.com/presentation/d/18U3a2RO7cd3CurDlkkdm_pPHvJw5Uc9oGtAdcHSjaPg/edit#slide=id.g772d6c3a48_70_0

Sharing this deck, in case helpful or interesting in any way. 1st & 1st Consulting did a great job identifying and describing social insights (and numerous business implications?!) from covid-19. Now in early July, this publication helps us to look back over the past ~4 months of observations, trends, quirks, and shifting consumer buying habits.

One such favorite of mine, which also hits close to home, is slide 22: "Fogging Glasses Will Lead to More Lasik Surgeries. With masks expected to be a more permanent part of our future, those with glasses are realizing masks are not compatible with glasses. In return, this is making lasik surgery a more attractive and justifiable solution to their problem. As soon as elective surgeries become more available, we predict a spike in Lasik as values shift."



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