"Schedule a call" is the most common offer that searchers and advisors use. But it's a tall order...... Someone thinking about selling their business, raising capital, or giving the business to their children rarely tells anyone. A "free consultation" asks them to admit their private plans to a stranger before they are ready. If people hate giving their time away before they've received anything useful - business owners REALLY hate it. So they stay quiet, and you keep waiting on referrals. The hard truth is that about 1-2% of the people you want to work with are ready to work with you right now. For everyone else, the cadence is Give, Give, Give, Ask. This week I include 7 free giveaways for advisors and dealmakers, that I've personally seen work for my clients. Check it out!