Send Physcial Letters

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May 06, 2025

by a searcher from Purdue University in Indianapolis, IN, USA

Hello everyone, I am looking for cost-effective solutions to send physical letters to target companies. Any recommendations or tips? Thank you! Nick
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commentor profile
Reply by a searcher
from INSEAD in San Francisco, CA, USA
IMO quality > quantity when it comes to letters, otherwise you are going to get tossed into a trash pile along with the coupons. I do it by hand and it doesn't take too much time. The real time / money suck is sourcing high-quality leads. I'm running a direct mail + cold call campaign and my all-in cost is ~$3.79 per letter. Of that, $1.22 are hard costs (like postage) while the remainder are soft costs ($10/hr VA time, Zoominfo license, Hubspot). I've sent out a total of 886 letters (474 unique) so far. My response rate is ~15.4% which comes out to $46 per response and my conversation rate is ~$32.9% or $140 per CIM/active opportunity. Happy to chat if you want to learn more!
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Reply by a professional
in Lucknow, Uttar Pradesh, India
Click2Mail, it’s like the Zapier of snail mail. Upload your doc, they print & mail it for cheap. Works great for small batches. Or companies like Audience, MailLift, or Handwrytten literally use robots with pens. Looks like you sat down and wrote it over whiskey and heartbreak. Pulls like crazy in B2B. If you’re doing 10–50 letters a week, just buy quality stationery, get a fountain pen, and lean in. Messy handwriting = human = opened. Bonus tip: Put something weird in the envelope. A puzzle piece. A fake $100 with your URL on it. Anything but another boring sales letter. If it looks like a bill or a wedding invite, they open it. If it feels like a real person sent it, they read it.
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