Seller Psychology & Pre-Search Prep

Buying a business isn’t just a numbers game—it’s a people game. The earliest moves you make determine whether sellers take you seriously or ignore you entirely. This Friday, Christian Muntean with Vantage Consulting will walk through the psychology of sellers and the preparation experienced buyers do before they ever begin outreach. This session is designed to help ETA buyers build credibility faster, avoid wasted effort, and create real opportunities earlier in their search. We’ll focus on how sellers actually think, what signals readiness (or lack thereof), and how to approach the market with clarity and discipline—without needing to be an M&A expert. What we’ll cover: • Seller psychology and why most buyer outreach fails • What to prepare before you start searching so you don’t lose momentum • How to define clear targeting and a credible buyer narrative • Building the right team and overall approach to buying a business Who it’s for: Searcher who understand the basics but want a sharper, more disciplined approach before starting (or restarting) their search