Seeking Searchers Wanting To Renovate Old Broken Sites
February 05, 2026
by a professional from San Francisco State University in San Francisco, CA, USA
I've spent the last few months analyzing the digital frontends of mid-market acquisitions, and the sheer amount of wasted ad spend I've seen is staggering. We spend hundreds of hours on legal and financial due diligence, but little time on the website we just bought.
If you took over a company with a 2% CTR on its primary CTR, you've inherited a bucket with a massive hole in the bottom.
Most business people ignore this because they think it’s a "marketing" problem.
It’s actually an EBITDA problem. Every percentage point of flee rate is a direct hit to your Year 1 IRR.
I'm currently preparing a framework for newly acquired assets to guarantee a 30% CTR floor.
I'm looking to connect with 2-3 CEO or C-suite level searchers who have taken the keys in the last 6 months and suspect they are currently overpaying for their traffic.
Drop a comment or DM if you’re tired of donating your ad budget to Zuckerberg and want to talk Asset Appreciation.
from San Francisco State University in San Francisco, CA, USA