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In this Searchfunder Ops Session, we speak with author Allison Tivnon about her book, Marketing at Low Tide: How to Recession-Proof Your Marketing Department. In her book she discusses how disinvestment in marketing resources hinders a firm's ability to position its brand in the hyper-competitive landscape of a recession. To prevent this from happening again, we must understand the motivations and perceptions that drive firm financial decisions, and review some of the miss-steps marketing departments make when the tide goes out. 

The book includes action steps and checklists that are useful to those who  are new marketing and excellent reminders for more advanced marketers. 

Here is a link to the book[redacted]ref=cm_sw_em_r_mt_dp_3B6YKB6TSS9TWCSMSEFV

Here is the framework slide  that Allison developed:

S.O.S.: Searchfunder Ops Sessions is an information series for current and future business operators to discuss approaches, ideas and operational trends. During each Session, you will have plenty of opportunities to network with other operators and ask questions.

Photo by Michael Olsen on Unsplash