Sales Navigator

January 16, 2021

by a searcher from City University of New York, Brooklyn College in Austin, TX, USA

Hello,
We're considering the use of Sales Navigator to assist with deal flow.
Please only respond if you have experience with Sales Navigator.
What are your thoughts?
What filters do you find most helpful?
Thank you

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7 Replies

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Replies

Reply by a searcher
from The University of Michigan in 1075 Gills Dr, Orlando, FL 32824, USA

I used it and at the time you could get a month for free. If they're still doing that you should try it out and decide for yourself. I agree with Chris above that most smaller companies owners are not active on LI. I used a script to scrape data with SN and ran into 2 significant problems. First, they purposely change the structure of the pages every few days so your script breaks so you constantly have to fix it. Second, there is a lot of bad data on there since anyone can create a LI page and the information will still be up there even if the company shuts down or is acquired. Having said that, I do think it can offer a lot of value depending on how you are using it and what you are trying to get out of it.

Reply by a searcher
from Duke University in Virginia Beach, VA, USA

I think it can help, and it doesn't cost a whole lot. It would be difficult to rely on it. Demographically, I'm not so sure the owners of the companies that searchers have most successfully targeted - especially those needing a "succession plan" - are active on LI. That's going to make them difficult to target via SN. Sure, some of them will be, and in those cases SN will give you a means by which to target with them, and if they're especially active on LI, engage with them. But, it's not a substitute for a more complete database (such as Zoominfo).

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