Sales & marketing

searcher profile

September 18, 2018

by a searcher from Harvard University - Harvard Business School in Dallas, TX, USA

any of you all ever spend any money on sales & marketing consulting?

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Reply by an investor
from University of Canberra in Perth WA 6000, Australia
Hi Andrew- it really depends on what your business does, the kind of market it is targeting and what your own business model is. Also - be wise to what stage of the business life cycle you are in. I have had many clients use S&M consultants very successfully (again choose the right one that will not just tell you what you want to hear), and others that have wasted lots of $. In one case I asked my client "what would S&M consulting help you with?" they responded "More sales." My next question was: ""and if you got an uplift of 10% in sales, what would happen?" He said: "We'd not be able to cope and our systems would fail us." So some times you have to do other things first in your business to get it ready for any successful S&M uplift.

If your business is in the services industries (i.e. legal, accounting, financial services etc - B2B kind of thing), then be careful what you are expecting from S&M Consulting. You are probably better off developing a relationship/distribution/channel plan to build pipeline and leave the S&M strategy for more positioning and brand development messaging rather than expecting sales to come from any investment in that area.

All stuff that a good S&M Consultant should be talking to you about.
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Reply by an admin
from Stanford University in Honolulu, HI, USA
Max Sadler's interview may be a good reference for you: https://www.searchfunder.com/article/viewarticle/1957
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