ROOKIE CEO: I'M TELLING THE STORIES I WISH I HEARD BEFORE I BECAME CEO

Hi all, I am 3 years into my role as CEO, though it's felt more like 3 lifetimes - in good and bad ways. I've been journaling about the experience almost from the start and I have decided to make some of the stories available via a weekly email in a light-hearted, entertaining project I am calling Rookie CEO (You can subscribe at www.rookieceo.co).

I'm calling the first story "Second office at the strip club". It's in part about how we are still dealing with my predecessor's strip club customer acquisition strategy - 3 years in.

Why am I doing this?

1. Nothing ever completely prepares you for the job. But this is something I wish I had as a tool as I contemplated the path. Too much of the stuff out there glorifies the end result and we are rightly attracted to it. But I found especially early on that my days looked like this: mundane => problem => mundane =>unexpected solution =>loss => loss => BIG WIN =>loss =>BIG loss =>BIGGGG WIN. Cycle repeats.

2. Personal Development: I wasn't born and didn't grow up here (US). But I lead here. Communication (one of my many flaws) - speaking/writing in public makes me uncomfortable. But for my company to be all it can be, I have to get over that, and fast. (Writing this is uncomfortable).

3. The businesses we buy on the ETA path need the input of smart people that we often can't afford. And this could be an awesome way to crowdsource wisdom (avoid dumb decisions) from the OGs (ex'CEOs, experts) and talented aspiring CEO's.

See you around.




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