Tagging ^redacted‌ and ^redacted‌ who might be able to comment here.

I started a residential cleaning company from scratch 3 years ago, happy to chat about the challenges of residential services that are low barrier to entry if you DM me. Your #1 challenge with a moving company is that unless you have strong partnerships with say apartment complexes, you have pretty much single digit recurring revenue, and your CAC will likely be high if you rely heavily on online advertising (unless they've optimized their SEO and ads already).. Because even if you do an outstanding job and your customers refer their friend to you, odds are, their friends won't remember to call you by the time they actually need to move. Because 'anyone can do it' you'll be competing heavily on price unless you have a good differentiator that increases your customers willingness to pay (typically that you'll pack, as well as move, and maybe even unpack). Unless you pay really well or are well connected in the area, finding reliable, low turnover talent will eat into your margins. Personally, for a residential moving company, I'd rather start from scratch than acquire. Storage is an entirely different beast