Relationships > Financials In ETA

When buying an SMB, relationships matter as much, if not more, than financials

Why?

Well, this isn’t just a transaction

For the seller that is

Chances are they've run the business for the last 5, 10, 15, 20 or even 30+ years

This business is often their identity

It's their life's work…

Not to sound too cliche, but literally, it's their baby

So with that in mind, how do you make sure they want to sell the business to you over someone else or even PE?

  • Open communication - no hidden agendas or legal jargon. Just honest conversations about hopes and goals

  • Shared values - a focus on people, community, and values, not just profits

  • Personal connection - meeting in their hometown dive over beers, not just paperwork in a boardroom. Getting to know their families and aspirations after selling

Make it known to the owner that this business will be your life for the foreseeable future

You care about the seller, their business, its employees, and its legacy

This foundation of trust and respect enables crafting a deal that works for both parties

You might even find that a seller will WANT to sell the business to you over faceless PE shops or strategics

Even at a lower price!

The myth is you must be ruthless in deals

The truth is lead with empathy, vision, and ethics - and relationships will thrive