Recommendations for selling an unrepresented hybrid wholesale/online brand (Midwest)?
Looking for recommendations or shared experiences from those who have navigated exits for profitable, owner-operated consumer product brands without using traditional brokers or restrictive exclusive contracts. To give you an idea of the asset class: it's a US-sourced single-ingredient pet chew and treat business with over 100 products and has been in business for multiple decades. It features exceptional customer loyalty, strong margins, and an asset-light production model with zero debt and no paid advertising (entirely organic and wholesale growth). We operate across both B2B wholesale channels and direct-to-consumer online sales, ideally looking for a local transition in the Midwest (WI/MN). Beyond general mass marketplaces (which I'm avoiding), what are the most effective, non-exclusive channels, networks, or direct strategies to quietly put this in front of serious, pre-qualified owner-operators or searchers? Open to any insights, platform recommendations, or lessons learned from others who have gone the FSBO route!