Recent successful searcher's perspective on marketing a new acquisition?
February 27, 2024
by a searcher from Elon University - Martha and Spencer Love School of Business in Charlotte, NC, USA
Hi all. First week in this community.
I'm just beginning a solo search process in addition to vetting an opportunity to support the ETA community with brand/marketing/advertising services (my background).
Hoping to connect with successful US-based searchers to understand, post-acquisition:
- What was your process for taking on the marketing function?
- What worked, didn't work, would have been helpful within the marketing space had you had access to it at the time?
If you're willing to share about your experience in this realm, I'd love to chat. Happy to answer marketing-related questions you have in that convo as well if I can be helpful.
in Jaipur, Rajasthan, India
I have worked with a decent number of searchers in their search journey for building email lists, doing some research work, and so on.
But what happens with marketing efforts after the acquisition isn't something that I am aware of but is for sure of interest to understand the needs and tell how can I fulfill them as a full-service digital marketing agency owner.