Raising Prices post-closing
I'm far along on two separate deals, and in both cases, it's clear that their prices are below market. For example, I secret-shopped one service, and the target co prices are 10-20% below peers. It makes more sense when talking to the owner, too.
Has anyone purchased a business like this, and what's your experience raising prices (or attempting to raise prices) post-closing? I'm not naive enough to think I can just put through a 10%+ increase and keep it all on day 1...