How are you choosing, evaluating, and managing lead gen agencies for the businesses you’re buying or operating? I’m Yonas. I recently left Google, where I worked on Google Ads growth for SMBs. I’m now building with my co-founder Sarah, who previously worked at Citadel. We’re part of Neo and are spending time with people buying and operating local service businesses to better understand how they think about marketing, lead gen, and agency selection. We’re especially interested in learning from searchers, independent sponsors, PE-backed operators, and acquisition entrepreneurs who have worked with agencies for paid ads, SEO, LSA, websites, call tracking, or broader lead generation. A few things we’d love to understand: * How you chose your current or past agency * What made you trust or distrust them * What reporting they gave you versus what you actually needed * Whether you could tell which leads turned into booked jobs and revenue * What made you consider switching agencies or bringing work in-house * What you wish existed when managing lead gen post-acquisition We’re not selling anything. We’re trying to learn from people close to this problem and understand where agencies are falling short for SMB owners and operators. If you’d be open to a 20–30 minute conversation, we’d be happy to comp your lunch as a thank you.