Harvard MBAs got these 12 ETA lessons. Now you can too. I taught Harvard MBAs 12 lessons on ETA & QoE. Three thousand people watched the full video. You don't have to. Here's the thing most people won't tell you: an MBA doesn't protect you from a bad deal. Neither does being smart. Neither does being successful at everything else you've ever done. I've watched veterans — engineers, executives, people who've crushed it their whole careers — end up in the fetal position weeks after closing. Crying. Blindsided. Betting 3-5 years of their life on a deal they didn't fully understand. That's why I made this. I cut the Harvard lecture into 90-second clips. Twelve lessons. Under 20 minutes total. Free. redactedPick one clip. Any one. If I earn your attention, I just handed you the kind of insight that keeps you from becoming a cautionary tale. If I don't, I failed you. Close the tab. No hard feelings. But here's my bet: 90 seconds in, you'll realize most of what you've been told about buying a business is dangerously incomplete. Find the full playlist here → redacted 90 seconds. That's all I'm asking. You in? redacted