PSA: Check Google Spam compliance if you're in diligence!
January 11, 2024
by a searcher from University of Pennsylvania - The Wharton School in Chicago, IL, USA
Head's up for anyone who's doing due diligence now - if e-mail is an important part of the company's marketing/communication strategy (particularly companies sending 5k+ emails/day to personal accounts), recommend digging into whether the company is already compliant with the upcoming Google spam changes (rolling out Feb 1) or not. I'm still seeing lots of emails from businesses that aren't compliant and I'd hate for anyone to buy a company over the next couple months and be surprised by email deliverability challenges when they take over!
from Colgate University in Charlottesville, VA, USA
1. Overview: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/
2. Detailed Guidelines: https://support.google.com/mail/answer/81126
Of note: per the detailed guidelines, it appears these new rules will only be imposed on sending to actual personal "gmail.com" emails, not those sending to business email domains, hosted on gmail (Google Workspace). This makes some sense, as the primary focus here is on consumer email spam, not B2B cold emails. Regardless, these guidelines should be reviewed in detail when doing diligence.
from Columbia University in New York, NY, USA