Profitable Faith-Based DTC Brand in Christian Planning & Journaling
February 01, 2026
by an intermediary from University of Notre Dame - Mendoza College of Business in Los Angeles, CA, USA
A profitable, digitally native faith-based consumer brand selling Christian planners, journals, and devotional stationery through a direct-to-consumer e-commerce platform. The business generates approximately $1.4M in revenue with ~$550K in SDE, supported by a lean operating structure and strong organic demand. Its flagship guided planner integrates daily scheduling with Scripture, prayer prompts, and reflection, driving high customer loyalty and repeat purchases. Customer acquisition is primarily fueled by owned channels, resulting in efficient CAC and attractive margins. Significant growth opportunities include new product launches, paid media and influencer scaling, wholesale and church partnerships, subscription offerings, and international expansion.
from Massachusetts Institute of Technology in Portland, OR, USA