SEEKING BUYER
Profitable 8-Year Sleep Wellness Honey DTC Brand | $2.2M Revenue | $530K Profit
Technology · New York, NY, USA
revenue: $2,170,000
ebitda: $530,000
Exclusivity:
Exclusive Representation
SBA Eligiblity:
Not SBA Eligible
Revenue:
$2,170,000
EBITDA:
$530,000
Purchase Price:
$1,200,000
For more information, to sign the NDA, view the CIM, Data Room and speak with the broker please view the listing here: redacted
A profitable, 8-year-old New York-based direct-to-consumer wellness brand selling proprietary hemp-derived infused honey formulas designed to support sleep and relaxation. The brand has built a loyal, repeat-purchasing customer base, primarily consumers aged 50 and above who use the product as part of a daily wellness routine. Production sits directly across from the fulfillment center, and the business runs remotely with established SOPs, a U.S.-based customer service team and an on-site inventory manager.
Key highlights:
- Revenue: ~$2.17M over the last 12 months (~$181K per month)
- Profit: ~$530K over the last 12 months (~$44K per month), a ~24% margin
- Products: proprietary hemp-derived infused honey formulas for sleep and anxiety, with a pet-focused line planned
- Channels: Shopify-based direct-to-consumer store, growth driven primarily by paid social advertising, with a 150K+ customer base and a 75K+ subscriber email list
- Traction: 24K+ orders in the last 12 months, ~$74 average order value, 0% refund rate and a strong repeat purchase rate
- Inventory: ~$50K of inventory included in the asking price, plus fulfillment infrastructure, labeling equipment and content library
- Owner support: owners are prepared to provide 3-6 months of hands-on transition support
Significant upside remains by launching additional paid channels such as TikTok, Google and YouTube, expanding the product line including a pet-focused range, and scaling email and retention marketing to the existing subscriber base.