Looking for feedback on an initial offer price for an LOI on an acquisition I am currently evaluating. It's a 5 year old online education business posting $2M in SDE on $3.2M in sales in 2022 as well as in the TTM. Has $6k AOV and $10k LTV, multiple recurring revenue streams, and a sizeable FB group and email list. Per the owner/broker, the business is fully staffed with documented SOPs in place (need to vet/review). The asking price is $6.65M. What's a reasonable initial starting offer?