PPC and lead generation experts

by a searcher

4 months ago

Hi Searchfunder community, we're 2 self-fundedsearchers under LOI with a PPC lead generation company. Are there any members with expertise in these areas? If so, we'd appreciate the opportunity to connect.

1 like
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9 comments

searcher from University of Florida - Warrington College of Business Administration

I'm in martech. Honestly it's been a constant war since we launched in###-###-#### Competition is insane - and the main problem with the industry right now is depreciation of cookies, meaning tracking and attribution is getting difficult. Basically, your entire world is dictated by the whims of 4-5 giant players who decide the entire playing field.
It's not necessarily a bad industry, but it's very difficult.
I'd be happy to connect and take a look if you want!

1 week ago | like reply | 0 likes

searcher from University of Michigan - Flint

I'm in e-com, and things are really ugly in performance marketing right now, especially for demand-gen types of businesses. Attribution has gone to hell, and it's making it difficult for anyone in the space (both brand owners and agencies).

It seems quite possible to me that you'd be walking into a buzz saw here. There's a very high degree of risk that past performance isn't indicative of the future for this business, especially if you're not intimately familiar with the ins and outs of the platforms.

4 months ago | like reply | 0 likes

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